Realizing the importance of providing vitamins for children, in early 1997, a media based vitamin-campaign to help the children was organized. The program was initiated by James Jimenez, president of KBP and station manager of DWCM, the number one news and radio station in the largest city in the northern part of the Philippines. Among volunteers were doctors, headed by PI Courier News CEO, Dr. Magel G. Surdilla.

Today, we are demonstrating community involvement activities combined with modest additional citizen commitment here and abroad. The result is encouraged self-sufficiency that ensures lasting change in the lives of children and their families.

We believe on what we can do, and above all on what love can do. We hope to inspire others and through the process, and hope other may find lives changed as well.

   
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